2015-03-09 12:09:41

Orlando Baking Company Unveils

Two New Frozen Products and New Packaging

CLEVELAND, OH (February 2, 2015) — Orlando Baking Company is excited to announce the newest additions to their frozen product line, Pepperoni Rolls and Ciabatta® Dough. The Pepperoni Rolls make their debut in a fresh, new packaging design along with Garlic Texas Toast, Texas Toast with Cheese, and Garlic Breadsticks. The new packaging creates a unified, billboard effect in the freezer case and is aimed to increase brand recall.

Orlando’s Pepperoni Rolls have a flavorful blend of pepperoni, mozzarella cheese, and Italian herbs that melt to perfection when baked. They can also be enjoyed on the go since the rolls are fully cooked and ready to eat out of the box once thawed. Either way, these pepperoni rolls meet consumer demand for quick and easy snack and meal solutions. The Pepperoni Rolls are available in a 4 pack and are in stores now at Dave’s, Discount Drug Mart, Heinen’s, Marc’s, and Zagara’s. Look for special savings during the month of March in honor of National Frozen Food month.

Also joining Orlando’s frozen roster is Ciabatta® Dough. The company that pioneered Ciabatta® bread in America, is now bringing consumers the dough behind the bread. “Ciabatta® dough is a very special artisan dough unlike most pizza and bread doughs,” said Nick Orlando, Jr., Vice President of Sales and Marketing. “Due to its unique characteristics, it bakes into a crisp, chewy, and airy texture that turns everyday pizza into gourmet pizza. It’s also great for making bread, rolls, calzones, and breadsticks.” The dough originally debuted exclusively at Gallucci’s Italian Foods. The run was so successful that the dough sold out during numerous occasions. It is available for foodservice customers and consumers can now also find it at all Heinen’s locations.

About Orlando Baking Company
Founded in Castel di Sangro, Italy in 1872, family-owned Orlando Baking Company serves a nationwide retail and foodservice market from its 400+ employee bakery in Cleveland, Ohio. Orlando produces an ever expanding line of bread products available in grocery stores and neighborhood markets. The company also creates specialty Orlando Brand and Private Label items for large retailers, foodservice outlets, and distributors nationwide. Orlando's frozen products include an extensive line of ciabatta® breads, garlic breads, toasts, sticks, and loaves in a variety of flavors and sizes.

For more information, contact:
Cristina Carosielli, Marketing Manager
216-361-1872 x 1138
ccarosielli@orlandobaking.com